Inditex (Lucie)

Today I would like to speak about a very successful spanish group :

INDITEX

Everyone know brands of this group but you don't know exactly how many brands have it.
The group Inditex is composed by all this brand :

The first brand of Inditex was Zara. This brand was created in 1975 by Amancio Ortega and Rosalia Mera who opened this year our first shop in Spain. Nowadays, Zara is a network with shops located in big cities around the world, in South Africa, Asia but mainly in Europe. The spanish market represented 25% of brand's turnover and Europe represented 70% of group's turnover.

 

The holding Inditex, Industria de Diseño Textil (industry design textile) was created in 1985. The globalization of the group begins in 1988 with the opening of a shop in New York. The first shop in France opened one year after. The brand Pull & Bear begins in 1991, year of the acquisition of Massimo Dutti, then in 1998 begins the brand Bershka and one year after Stradivarius. The 23^rd May 2001, 27% of the group inserted in the city. The same year the brand Oysho was created.

One of the characteristic of the group is the organisation of it supply chain. In fact, the group have a strategy which supposed to make a new collection every 15 days. Furthermore, there is just 2 or 3 weeks between the decision to commercialize a new product and it arrive in shops. To make this strategy they prioritised local industry. Thanks to this they can be reactive and flexible.
In relation of communication strategy, the group doesn’t make advertising for it brands but the brands are known by everyone.Furthermore, the group have several brands but every brand have diferent target with diferent style and prices.