For my last post on this blog I would like to
speak one more time about a video which our group presented in classroom. It’s
about this video http://www.youtube.com/watch?v=wsDzh60u7zo
at 3:42.
In fact, this video says about Spain “We
although have giants of the global fashion industry, and multitude of this
companies in this industry able to dressed and supply footwear for the planet”
and then they give the example of Zara, Mango, Custo, Pronovias and Camper.
I would like to make a conclusion jointed all
my post about clothes’ brand (the group Inditex, Mango and Desigual).
The Spanish sector of the fashion is one of the
most dynamic of the Spanish economy and the niches of market such as the
ready-to-wear clothing for children, the clothing for weddings, the lingerie
for women and for men, the shoes, have success because they decided to export
their products. According to the data collected by ESTACOM, between January and
July, 2012, the made fashion in Spain knew an increase of more than 15,76 % of
its sales compared with the same period of the previous exercise. It amounts to
6167,8 million euros.
"The national consumption is depressed. The
companies will go out of the crisis if they are exporting, if between 60 % and
70 % of their sales come out ", has indicated Valeria Domínguez, director
of ecommerce of Adolfo Domínguez. Close to the internationalization, the
director of Adolfo Domínguez has indicated the importance of the digital trade,
channel that grows to «triple digit «in the group, as well as of it strategy
based on the sustainability.
As we can see the ready-to-wear of Spanish brands
are in good shape because they managed to export all over the world and it’s
the condition of their success.
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